Revving Up: Stake Secures Naming Rights for Sauber’s F1 Car in Multi-Year Endeavor

  • Stake has secured naming rights for Sauber’s Formula 1 car for 2024 and 2025.
  • Stake’s partnership follows high profile OKX and’s advertisement deals with the crypto space. 

In a significant leap into the fast-paced world of Formula 1, cryptocurrency betting and casino platform Stake has clinched the naming rights for Sauber’s Formula 1 car for the upcoming 2024 and 2025 seasons. The announcement, made on January 1st, unveils Stake’s transition into the pinnacle of motorsports, taking on the role of the primary sponsor for Sauber’s C44, set to be rebranded as Audi’s factory team in 2026.

Previously associated with the Alfa Romeo banner, Sauber’s rebranding follows Alfa Romeo’s decision not to extend its sponsorship of Sauber’s C44 beyond 2023. Stake, in its blog, declared the birth of the “Stake F1 Team Kick Sauber,” with the car now christened the “Kick Sauber C44.”

The launch event for the 2024 season is slated for February 2024 in London, marking a fresh identity for the team. To amplify the reveal, Stake enlisted the support of Canadian rapper and brand ambassador Drake, who engaged in promotional activities on Instagram on New Year’s Day.

Stake’s foray into Formula 1 is marked by a commitment to not just participate but to dominate. The team, now under the banner of “Stake F1 Team,” maintains former Mercedes driver Valtteri Bottas and former F2 star Zhou Guanyu as its drivers.

Formula 1 has witnessed a surge in cryptocurrency sponsorships in recent years. Stake joins the ranks of OKX and in leveraging the sport’s global fan base for exposure. Stake’s partnership with Sauber evolves from its initial sponsorship in 2023, elevating its role to headline partner for the upcoming seasons.

This strategic move aligns Stake with the growing trend of cryptocurrency platforms engaging with high-profile sports events for global visibility. The collaboration with Sauber not only solidifies Stake’s presence in Formula 1 but also underscores the company’s commitment to fan engagement and innovation within the realm of motorsports.

Stake Revs Up: Headlining Sauber’s F1 Journey

Stake’s power move into Formula 1, clinching naming rights for Sauber’s car in 2024 and 2025, underscores crypto’s sprint into high-profile sports. From early sponsorships in 2023 to the spotlight, Stake’s progression with Sauber aligns it with the speed and precision of Formula 1.

As “Kick Sauber C44” hits the tracks, Stake joins crypto peers in leaving a mark on Formula 1. Beyond logos, this collaboration represents a strategic venture into a tech-demanding realm, echoing core values shared with crypto.

The partnership not only boosts Stake’s visibility but taps into a trend of crypto platforms leveraging Formula 1’s global fanbase. With rapper Drake amplifying promotional activities, Stake’s Formula 1 journey promises excitement both on and off the track.

As the 2024 season launches in London, Stake’s role in Formula 1 becomes a symbol of innovation, speed, and a shared commitment to pushing boundaries in the fast-paced world of motorsports.

Disclaimer: This article was created for informational purposes only and should not be taken as investment advice. An asset’s past performance does not predict its future returns. Before making an investment, please conduct your own research, as digital assets like cryptocurrencies are highly risky and volatile financial instruments.

Author: Mehar Nayar

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