In a significant move toward cryptocurrency integration, Mercari, Japan’s renowned digital flea market platform boasting over 22 million monthly active users, is gearing up to introduce bitcoin payments for its users by June, as reported by Nikkei. Leveraging its Tokyo-based blockchain subsidiary, Mercoin, the platform aims to facilitate seamless transactions in bitcoin while maintaining product prices displayed in Japanese yen.
Mercari’s foray into bitcoin transactions is not entirely new, having launched an in-app bitcoin exchange in March 2023. This feature allowed users to acquire bitcoin through the platform using their bank account balance, sales proceeds, or earned points from selling activities on the platform.
Mercoin, acting as an intermediary, will facilitate the conversion of bitcoin payments to yen, mirroring the standard fees applied to conventional Mercari transactions made in fiat currency. The move is part of Mercari’s broader strategy, and while the platform envisions incorporating Non-Fungible Tokens (NFTs) into its app in the future, no specific roadmap has been disclosed at present.
The company’s financials reflect robust growth, with a reported profit of 2.8 billion yen ($19.4 million) in the third quarter of 2023—an impressive surge compared to the 555 million yen recorded in the same period the previous year. Mercari’s revenue also witnessed a substantial 11.2% year-on-year increase, reaching 44.27 billion yen in the third quarter of 2023.
This move by Mercari aligns with the broader trend of increasing acceptance and integration of cryptocurrencies in mainstream commerce. By embracing bitcoin payments, Mercari positions itself at the forefront of the evolving digital landscape, catering to user preferences and contributing to the wider adoption of cryptocurrencies in Japan’s thriving e-commerce sector.
Embracing Crypto: Mercari’s Leap into Bitcoin Signals E-Commerce Evolution
As Mercari, Japan’s leading digital marketplace, charts a course toward accepting bitcoin payments by June, the platform not only meets the growing demand for cryptocurrency transactions but also solidifies its position as a key player in the country’s dynamic e-commerce landscape. With a robust financial performance and a strategic move into the crypto realm, Mercari anticipates tapping into the rising tide of digital currency adoption, showcasing its commitment to innovation and user-centric services.
Disclaimer : This article was created for informational purposes only and should not be taken as investment advice. An asset’s past performance does not predict its future returns. Before making an investment, please conduct your own research, as digital assets like cryptocurrencies are highly risky and volatile financial instruments.
