- With millions of new users signing up every day, Telegram, one of the most widely used messaging apps in the world with 800 million monthly users, has experienced a stratospheric surge among its “mini apps.”
A “mini-app” (or web application) for Telegram is created and used exclusively on Messenger. As per the platform, it provides web3 getaway with TON SDK, an open-source protocol called TON Connect that connects wallets and applications, and “tokens,” which are several monetization methods that developers can choose from, including advertising, subscription models, in-app purchases, bot interaction, and community development.
The excitement surrounding Notcoin (NOT) last week may serve as an illustration of the strength and appeal of the Telegram community.
After being “the talk of the block” for several months in the mostly Russian-speaking community, the project—or rather, the small app—was listed on multiple cryptocurrency exchanges last week and began to garner attention from around the globe. Approximately five million tokens were claimed in the first 36 hours of trading, according to Notcoin.
Hamster Kombat is one of the tiny apps that has been popular lately; it’s primarily on TikTok and Telegram.
According to its description, Hamster Kombat is a CEO simulator game for cryptocurrency exchanges where users can buy “upgrade cards,” complete missions, and invite friends to join them to enhance their exchange income.
According to the game’s PR representative, every hamster can actually feel what it’s like to be a CEO “in real life” rather than merely offering advise to people on X.
The cards appear to depict everyday duties and difficulties that CEOs face in the real world, such as hiring, corporate development, compliance, and licensing.
There have been some significant numbers for the game with the possibly ironic name.
Since its launch on March 26, the company’s PR manager claims that the small app has amassed 19 million daily active users and welcomed nearly 2.9 million new users in a single day.
However, what’s genuinely fueling this expansion? The company believes in the game plot, prizes, and referral system. They observe that because the community is so vibrant, people are creating campaigns and material on their own, therefore they are not even in need of using the marketing money at this time.
There is a leaderboard in the game that lists the top players at each level. Maybe the secret is that everyone aspires to be at the top. The organization says that engagement and excitement are fueled by a sense of rivalry and competition.
The popularity of the game has also been boosted by other Telegram micro apps. Specifically, Notcoin.
It is important to acknowledge that Notcoin’s listing has had some impact. People and the market have witnessed how something as basic as a clicker game may evolve into something that can be traded on the exchange.
Since they are now concentrating on “immersing players into this world through gameplay mechanics” and “educating them about the blockchain world through storytelling and gameplay elements,” the game’s developers are aware that the game does not currently contain any web3 elements. However, web3/crypto integration is planned for the project.
The company claims to be “in negotiations” with several major cryptocurrency exchanges regarding the possible listing of the game’s coin (the ticker is not yet known), which users will be able to use for the game’s mechanics (how precisely is also unknown).
According to Hamster Kombat, the reason Telegram has become so well-liked among the cryptocurrency community and web3 game players is because it facilitates safe communication and fosters a sense of camaraderie.
Telegram is used by cryptocurrency projects for direct user communication, announcements, and discussions of news and updates. Events, AMA sessions, webinars, and other cryptocurrency-related activities are also held there.
And because they have access to a variety of services like cryptocurrency wallets, games, exchanges, and other useful tools, as well as “transparency and security of users’ interaction” and the capacity to run various marketing campaigns directly to users, the company believes that mini apps are an effective tool for engaging the cryptocurrency audience.
Disclaimer : This article was created for informational purposes only and should not be taken as investment advice. An asset’s past performance does not predict its future returns. Before making an investment, please conduct your own research, as digital assets like cryptocurrencies are highly risky and volatile financial instruments.