Together, Aethir and Return Entertainment Will Revolutionize Gaming on Smart TVs

  • Using Distributed GPU Power to Improve Gaming Experiences

Return Entertainment, a cloud-native gaming firm aiming for the smart TV market, has teamed with Aethir, a GPU-as-a-service provider and decentralized physical infrastructure (DePIN) initiative. Through this partnership, Return Entertainment’s gaming products will be powered by Aethir’s decentralized GPU cloud infrastructure, which should improve the overall gaming experience for smart TV owners.

The release claims that this agreement would enable streaming-based experiences that are available to a wider audience, thereby revolutionizing the smart TV gaming scene. By shifting GPU-intensive tasks to Aethir’s cloud infrastructure, the partnership aims to help manufacturers, streaming service providers, and smart TV operators. With this change, gamers can now experience cutting-edge games without requiring sophisticated hardware—instead, they just need a solid, basic internet connection.

A global market of around one billion smart TV users is expected to become available as a result of the link, making premium cloud gaming more affordable than it has ever been. The gaming business has a huge opportunity because a sizable section of this group does not own gaming consoles.

Extending Cloud Gaming’s Audience

The collaboration between Aethir and Return Entertainment follows the latter’s triumphant introduction of their cloud gaming platform for smart TVs, which made its premiere with the game Rivals Arena on Samsung TVs nationwide. Using their smartphone as a controller, users can interact with the game on this platform by scanning a QR code. One major step toward making gaming more accessible to the general public—especially for people who might not have purchased specialized gaming consoles—is the smooth integration of cloud gaming onto smart TVs.

The fact that Aethir claims to run the largest fleet of Nvidia H100 Tensor Core GPUs in the web3 sector highlights its significance to this alliance. The high demands of cloud gaming depend on this large GPU capacity, which makes sure that games function smoothly and efficiently even on devices that aren’t usually connected with gaming. Aethir made a big move in the cloud gaming industry in November 2023 when they started a testnet on Ethereum’s biggest Layer 2 network, Arbitrum. Aethir’s dedication to developing cloud gaming technology within the decentralized ecosystem was evident in this action.

Samsung’s Clever Steps Into the Web3 Gaming Industry

The news of Aethir and Return Entertainment’s collaboration comes just after Samsung’s increased participation in the web3 gaming industry garnered significant attention. About two weeks earlier, as part of its plan to market its web3 TV bundles, Samsung increased the scope of its collaboration with the well-known web3 game Illuvium. By this partnership, owners of Samsung Web3 TVs may now watch their in-game Illuvium NFTs straight on their TVs, further obfuscating the distinction between traditional entertainment and newly developed digital content.

Illuvium was also a main attraction at Samsung’s exhibit at the ongoing Gamescom conference in Sydney, Australia, demonstrating the expanding relationship between blockchain technology and gaming. With the release of GEN3GATE, a web3 TV bundle, in April 2024, Samsung further demonstrated its commitment to this market. The bundle comes with a Ledger Nano X, a Samsung smart TV, and one of the company’s GEN3RATOR NFTs. It may be bought with two other Samsung smart TV models. As Samsung continues to roll out its web3 roadmap, the GEN3RATOR NFTs are intended to unlock additional capabilities, giving users a dynamic and ever-evolving digital experience.

Beyond Illuvium, Samsung has also partnered with other well-known companies in the blockchain and NFT domains as part of its web3 initiative. These include the World of Women NFT collection, the Wilder World metaverse game, and the Polygon Ethereum scaling solution. Samsung has demonstrated a strong commitment to incorporating web3 technology into its consumer products through strategic alliances, thereby placing the company at the forefront of the upcoming wave of digital innovation.

A New Era for Digital Gaming and Entertainment

A new age in gaming and digital entertainment is heralded by the collaboration of Aethir and Return Entertainment as well as Samsung’s continuous efforts in the web3 arena. Through the use of decentralized infrastructure and its integration with popular consumer gadgets, these businesses are opening the door to a more immersive and accessible gaming environment. This methodology not only facilitates more accessibility to top-notch gaming but also presents novel opportunities for game development, distribution, and player experience.

The incorporation of decentralized technology, such as those provided by Aethir, is anticipated to become more crucial as the game industry develops. The future of gaming appears to be more decentralized, more accessible, and more linked than ever before, thanks to the potential to offer GPU power as a service and the expanding capabilities of smart TVs and other consumer electronics.

In conclusion, the collaboration between Aethir and Return Entertainment represents a significant advancement in the cloud gaming sector, particularly with regard to the smart TV market. It is anticipated that as these technologies advance and become more integrated, they will open up new doors for producers and consumers alike, changing the face of digital entertainment in the process.

Disclaimer : This article was created for informational purposes only and should not be taken as investment advice. An asset’s past performance does not predict its future returns. Before making an investment, please conduct your own research, as digital assets like cryptocurrencies are highly risky and volatile financial instruments.

Author: Puskar Pande

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