- Strategic alliances like Tether and Telegram, together with the popular Tap-to-Earn story, are helping TON acquire a lot of traction.
- TON Ecosystem Lead Alena Shmalko talked about these effects and mentioned that TVL had increased by an astounding 2,000% in the last few months.
- By 2028, the TON Foundation hopes to have onboarded 500 million users, with an emphasis on enhancing user experience and growing infrastructure.
As the ecosystem develops traction as a result of strategic agreements with Telegram and Tether and the popular Tap-to-Earn storyline, TON is a hot topic right now.
BeInCrypto had a conversation with Alena Shmalko, the lead for the TON ecosystem, on the significant effects of these collaborations, the difficulties of growing a blockchain that isn’t compatible with EVMs, and the tactical moves that made TON a dominant force in the industry.
Important Projects and Alliances for TON
Alena starts out by emphasizing the ecosystem of TON’s rapid expansion. She notes that there has been an amazing 2,000% increase in Total Value Locked (TVL) in recent months, indicating that the ecosystem is currently undergoing a significant boom.
The Open League, a program that targets both TON users and builders and has greatly increased growth and engagement, is largely to blame for this surge.
Telegram is one of the main pillars supporting this expansion. This relationship, which is formally called a strategic partnership, incorporates TON’s Web3 infrastructure into the Telegram ecosystem.
The announcement at TOKEN2049 of Tether’s USDT on TON launch is also expected to be a major factor in broad adoption. It allowed for many cooperative campaigns with centralized exchanges like KuCoin, OKX, and Bybit and gave users multiple ways to get rewards.
The addition of the biggest stablecoin in the world to the TON ecosystem marked a significant advancement in creating a more stable and dependable financial environment, facilitating transactions, and building platform confidence.
Alena mentions further collaborations with major Web3 participants like HashKey Group, Fireblocks, and Animoca Brands. These partners support TON’s technology innovations, increase its legitimacy, and reach a wider audience.
Community Involvement and Developer Support
The goals of the TON Society and TON Foundation are to increase community involvement and assist creators. They frequently provide webinars, online courses, hackathons, and seminars to give developers the know-how they need to create on the TON blockchain.
With the correct tools and assistance, anyone may participate in these programs because they are available everywhere.
The Open League is a long-term incentive program that TON’s ecosystem is focused on rewarding users and builders alike. With 18 projects taking part in the beta phase when the program began in March, it has since expanded to include almost 40 TON applications, 57 tokens, and 22 NFT collections.
The Foundation intends to expand the initiative further after allocating a total of $150 million and disbursing over $45 million in incentives thus far.
Alena also draws attention to the gaming industry’s potential within the ecosystem, pointing out that Web3 gaming presents fresh possibilities for value exchange, genuine ownership, and financial gains for players.
When combined with Telegram’s potential (900 million monthly active users), this establishes TON as the preferred blockchain for creators of mobile games.
Other product categories that TON is investigating include SocialFi, e-commerce, education and onboarding tools, and DeFi. These industries have a great deal of potential to draw big crowds of people. Supply chain management, decentralized identity (DID), decentralized physical infrastructure networks (DePIN), RWA tokenization, and artificial intelligence (AI) are potential future advances.
All of those will eventually be affected by blockchain, but the low-hanging fruit in this case are goods that retail customers can readily adopt and that provide some obvious, immediate benefits.
The Path to 500 Million Users
Alena lists the main goals of the ecosystem of TON in the future. A key component of these objectives is the long-term goal of adding 500 million people to the chain by 2028.
The Foundation will keep putting The Open League into practice in order to accomplish this. She notes that although this effort has already shown great results, we still want to expand it to include more teams and users.
Enhancing onboarding procedures and user experience (UX) will receive a lot of attention. The TON Foundation pledges to assist programmers in producing useful and approachable decentralized applications.
Alena is aware of the difficulties that lie ahead, though. The main challenge is that since TON is a non-EVM blockchain, developers will need to pick up new languages like Fun-C and Tact. TON offers thorough documentation, technical support, and teaching materials in order to lessen this.
Furthermore, there are technical difficulties in expanding the infrastructure to accommodate a rising user population. It takes constant work to make sure the network is safe, effective, and able to accommodate more users and transactions. Alena emphasizes that the group is committed to addressing these challenges by creating a cooperative space where developers may exchange ideas and discoveries.
Alena restates her hope that a fully tokenized world will exist in the future as they wrap up their talk. She claims that the future will be 100% tokenized, drawing comparisons to the digital revolution that many questioned at the beginning of the century.
TON is positioned to drive this shift with strategic partnerships, initiatives such as The Open League, and a strong emphasis on user experience.
Disclaimer : This article was created for informational purposes only and should not be taken as investment advice. An asset’s past performance does not predict its future returns. Before making an investment, please conduct your own research, as digital assets like cryptocurrencies are highly risky and volatile financial instruments.
